Everyday is Saturday

What an absolute blast I had yesterday.

If you did not receive the email at 9:00 am EST yesterday, here’s what I sent to my subscribers:

=================

Email Title: (Firstname), Can I Call You?

Dear (Firstname), 

Yes, I will call you
Yes, it will really be me - Sam Crowley
No, this is not a gimmick

Let me explain….

Some how, word got out that I was launching
The Every Day Is Saturday Coaching Program

You may be saying
“Sam, you sent me an email,
of course I knew that…”

Correct

Here’s the part I was trying to keep
a secret until we officially rolled out
the coaching program

I will be your primary coach
You will be mentored one-on-one
by Sam Crowley for one full year

I refuse to have my coaching
program look like all the rest out there
Weekly teleseminars
Emailing the same homework assignments
Generic blog posts to try and cover
a billion topics at once, etc

The guy who earns $10,000 an hour
delivery the best keynote speeches
on the planet will be your personal
trainer for success
Sam Crowley
I received a call from a champion Tuesday
I have to give her credit, she had the
courage to call our office and ask if
she could be mentored by ONLY Sam Crowley

I called her back that evening and asked
what she would invest to have me as her
personal mentor, nobody else

When she gave me the figure, I told her
she was almost half way there but needed
to double the amount to be in the ballpark
She sounded dejected

I then told her to get her credit card
and we would begin coaching next week at the
original amount she gave as her answer
She sobbed uncontrollably
She knew this was the break she was looking for

Word spread

I received 10+ emails in the next 12 hours
asking about personal coaching
My assistant called each person back and explained we
have not rolled out our coaching program yet
They didn’t care

The same question was asked over & over again
Sam, will you be my mentor?

Now I am in a bit of a pickle

There is one Sam Crowley
and many more champions who want to be mentored
and go from 0-200 mph with success

***  Life Changing Message Below  ***
Here is what I will do in the interest of fairness

I have re-arranged my entire schedule
I postponed our official launch
I cancelled my weekend plans

I am going to commit to coaching
20 people ONLY over the next 12 months
Remember - my brand is
‘Every Day Is Saturday’
I am spoiled with the Saturday Lifestyle and
value my free time more than ever
I cannot coach 24 hrs a day
for the next twelve months

If you reply to this email saying
“Sam, I am A Champion! Call Me”

I will email you back with
the specific time I will call

Your phone will ring and the next
sentence you will here is
(firstname) The Champion!, It’s Sam Crowley

**Please, Please, Please - Read This**

Only respond to this email if you
are serious about one-on-one mentorship

I love you guys but I cannot be on the
phone with 5,000 people talking about
the price of gas or the weather:)

Email me with your phone number
and I will call, my promise to you
Champions Coach!

Sam
P.S. Don’t forget to reply with
“Sam, I am A Champion! Call Me!”

Fired Up!
P.P.S. NO personal development coach would
ever make this offer
I have been told I am crazy for sending this email
Email me Dave before I start
thinking of how many hours I will
be on the phone and change my mind…

====================================

After I pressed the ’send’ button on my computer I waited for the response….

Wow!

They came in from all around the world - “Sam, I am A Champion! Please Call Me!!!”

And I did. I called each and every person until 9pm last night. Then I woke up to a bunch more reponses from people in Australia, New Zealand and other parts of the world who emailed me while I was sleeping. I will be responding to each and every person throughout the weekend.

I sent the email for alot of reasons, but the main one was this: You have to be a real person and ‘walk the talk’. You have to be able to connect with people. I’m not some faceless entity that hides behind a computer or video camera. I’m a real guy with a real story and a real ability to help people realize MASSIVE transition in their lives. I know because I just went through it and came out of my three year ’season’ with the Saturday Lifestyle.

Congratulations to all the Champions who made the decison to come on board with me for the greatest 12 month journey of your life. If I have not spoken to you live on the phone yet, no worries, I’ll be calling soon:) If you would like for me to call you personally, just send me an email at sam@everydayissaturday.com. We will connect - promise.

You are a Champion.

Sam