Building Your Brand Through Podcasting
In June 2010 I conducted a four week podcasting training titled ‘Podcast To The Top.’ The purpose of the four webinars was to help people from all walks of life understand the basics of podcasting, as well as how to monetize their “voice.”
Five years ago, I was introduced to podcasting by a friend and saw how it could become a powerful way to build the Every Day Is Saturday brand.
Having no money and no real Internet marketing knowledge, I needed a vehicle that could give me confidence and set me apart from the competition almost immediately.
Fast forward five years and the Every Day Is Saturday show is heard in over 100 countries and has 70,000+ subscribers. Amazing!
You may be saying “That’s great for you Sam but how can I do the same thing? I don’t have a podcast and sure as heck don’t know the first thing about how to make money with an Internet radio show.”
I would say… “GREAT!”
What if I told you that you don’t need money or technical knowledge to launch your very own Internet radio show?
What if I also showed you how to leverage this medium to attract joint venture partners who will help build your million dollar brand for you?
I will do all that (and some…)
But I don’t want you to take my word for it.
Meet Ali Wylie:
Country: Italy
Wife, mother of two and too shy to answer her own telephone (prior to enrolling in my Podcast To The Top webinar training.)
How did Ali go from no podcast to 7,331 downloads (as of today) and page one of Google for her main podcast keyword?
Listen in on our conversation and find out.
Note: Ali and I did the interview via skype, there are a few spots of echo and audio being clipped – nothing major, just wanted to give you a heads up.
I laughed pretty hard when Ali described her ‘recording studio’ as a “Messy attic in Italy…”
Awesome!
Here’s our interview on her new found love of podcasting and the great success she has had thus far.
Enjoy.
Champions Speak Out
Kerstin Ljungqvist
On September 5, 2010 at 2:52 pm
Hello Its fun and exating to lissen to you and the other to I had hope that I had money sometime to started but I never have
thanks from me best from Kerstin
Pixie
On September 5, 2010 at 3:24 pm
Hello Sam,
Well that sure was interesting. She has learned all that from your forum. I am currently putting my computer back together after a wipe out of the past 18 months of info, lost files saved emails stuff I’d paid for aND research. Things that taketime .Congratulations Sam. When are you in Australia? Thank you Sam.
Pixie.
Ali Wylie
On September 6, 2010 at 2:04 am
Kerstin, glad you enjoyed the podcast, never say never, go for your dream!
Pixie, so sorry about those files.Yes I learned all that from the podcast programme and the forum plus a whole lot more. Before joining the forum I did have a website but it was nothing compared to what I have produced since joining the forum. I just googled my site Astral Wings, it comes out on the first page. My podcast, The Astral Projection Podcast you will also see a little further down the same page. I have a lot of work to do, I’m building up my internet presence, determination and consistency are the name of the game.
Ali.
Jacqlyn
On September 7, 2010 at 6:02 pm
Yet another great interview, Sam. It is inspiring to hear how people take your teachings, apply them and go from strength to strength. Well done Sam for putting an obviously great programme together and well done Ali for taking action. Your subject matter sounds interesting!
Carl T
On September 8, 2010 at 11:55 am
Awesome interview Sam with you and Ali – great job Ali! Your commitment and focus is to applauded – you have a great mindset for success.
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