Lesson #1: Your Message 301


Key Components to Your Winning Message

Best practices for sharing your message

This video goes over the components of your message.

5 Components

  1. Introduction to you – this is both the least important and most important component. Tell people about yourself and why you do what you do. Where you’ve been, where you’re going.
  2. All about them – ask open-ended questions (who, what, when, where, why).
  3. Pain –What pain are they in? You need to know what problem you are solving.
  4. Solution – this is the pain reliever. You have to have the solution before you ever start talking about the pain.
  5. Story – a story format always works best – life comes at us through the power of a story.


– Like it or not, you are in a sales environment every day, whether that’s a personal relationship or selling your own business products.  

– It’s not about having fancy equipment, it’s about the message. You can never say the wrong thing to the right person.

– Deliver your message, then rinse and repeat over and over again.

– Make it fun; produce positive energy.




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Your Winning Message