WEEK 1 - YOUR PRE-SATURDAY FOUNDATION
WEEK 2 - SATURDAY ASSOCIATE DEGREE STUDIES
WEEK 3 - SATURDAY BACHELOR'S DEGREE COURSEWORK
WEEK 4 - YOUR SATURDAY MASTER'S DEGREE
Lesson #2: Telling Your Story 301
How to Become a Master Storyteller
Tips for delivering your awesome message
How you deliver your message is just as important as the components you include.
You canâ€™t aim straight for the bullseye; you have to work your way in via these 5 rings:
- The outer ring: Find the right people to share your message with. Find out where they hang out. Define the demographics of your target audience.
- Have you everâ€¦? This is a great way to get the audience to listen to you. If you create an opt-in video for your landing page, use this question. Share a story of a fictitious person who represents your ideal client.
- The 3 Fs = Feel / Felt / Found.” I know how you feel, others have felt the same way, but what they have found isâ€¦ “
- Happy ending â€“ let them know there is a happy ending for them at the end of their journey.
- The bullseye is the moral of the story.
– Until you lose the mind of an average person, you canâ€™t gain the mind of a champion.
– Donâ€™t ever underestimate the ability to relate to individuals and develop rapport. Every situation is a sales situation and you have to build rapport in order to sell someone.
– People want to hear your raw, honest story. They need to relate to you, to know that you know how they are feeling because youâ€™ve been there.
– Life comes to us every single day in the form of a story. Your story and you need to be interesting.
– As long as you stay in the game, your Saturday is a done deal.
– Communication = the transfer of emotion, both negative (get them angry to stay where they are) and positive (giving them the possibility of a happy ending). Turn the negative emotion into a positive one.
– It will never be perfect. Technological problems can be overcome. You just have to do it. Get going. Practice.
– What every great storyteller does: tell them what you are about to tell them, tell them, then tell them what you just told them.