The Genius Of Dollar Shave Club

Have you ever heard of Dollar Shave Club and it’s founder Mike Dubin?
I was thinking of Mike today and about how this kid launched a multi-million dollar brand overnight.

He does a great job exposing the pain in his niche, while injecting humor and wit into his marketing.
Brilliance personified!

Let’s dive into this marketing juggernaut and learn a few things.

Enjoy!
Sam

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