Whenever we buy a ticket for a bus, train or airline – we have a destination in mind. We never buy a ticket to go back to where we’ve already been.
Imagine saying: “Hi, I would like to buy a one-way ticket to 1987.”
I met a couple friends for a drink last night and we were discussing how they can market themselves without that coveted status of “Big money earner.”
When we were finished brainstorming , the answer was obvious and the mastermind session – a huge success.
I’ll share with you the details on today’s podcast.