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Lesson #1: Your Message 301
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Key Components to Your Winning Message
Best practices for sharing your message
This video goes over the components of your message.
5 Components
- Introduction to you – this is both the least important and most important component. Tell people about yourself and why you do what you do. Where you’ve been, where you’re going.
- All about them – ask open-ended questions (who, what, when, where, why).
- Pain –What pain are they in? You need to know what problem you are solving.
- Solution – this is the pain reliever. You have to have the solution before you ever start talking about the pain.
- Story – a story format always works best – life comes at us through the power of a story.
– Like it or not, you are in a sales environment every day, whether that’s a personal relationship or selling your own business products. Â
– It’s not about having fancy equipment, it’s about the message. You can never say the wrong thing to the right person.
– Deliver your message, then rinse and repeat over and over again.
– Make it fun; produce positive energy.